Honest Beauty

Founded by Jessica Alba, Honest Beauty is all about not having to choose
between clean beauty and a cleaner planet. Since day 1, Honest has made
conscious decisions when it comes to the way it develops, tests and creates its
products—from good-for-you skincare, to high-performing makeup, to its carefully
selected packaging. As part of its Clean Conscious Culture™, Honest Beauty
components are made with aluminium, glass, tin and/or PCR, and its packaging
uses sustainable resources that are safer for you and the planet.