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As I Am Rice Water Spray 475ml99DescriptionA multi-use mist, ideal for all hair types by As I Am. The Rice Water Spray encourages stronger-looking hair from root-to-tip and adds moisture dry hair types.Fortified with forbidden black rice water and saw palmetto, the spray nourishes the scalp and strands, leaving them looking renewed and refreshed. Use daily...
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- £15.95
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As I Am Power in Strength BundleAt a GlanceIdeal for curly and coiled hair typesStrengtheningMoisturisingHelps detangling process DescriptionFormulated with natural hair types 3 and 4 (curly and coiled) in mind, the As I Am Power in Strength Bundle encourages fortified hair, with a trio of nourishing treatments that leave the hair feeling soft and silky. Antioxidant...
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- £40.97
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- £40.97
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As I Am Moisture Milk Hair Revitalizer 237ml11DescriptionSpecifically developed for coiled hair or extremely tight styles, theAs I Am Moisture Milk Hair Revitalizerblends natural Cocoa and Shea Butters to soften and smoothen from root to tip.Infused with a nourishing blend of Sweet Almond, Jojoba and Wheat Germ Oils, the lightweight, ultra-hydrating treatment enhances shine and improves manageability,...
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- £15.30
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As I Am Long and Luxe Twist BundleDescriptionPromote stronger-looking hair with the As I Am Long and Luxe Twist Bundle. Enriched with pomegranate and passionfruit, the refreshing duo protects the scalp in order to promote optimal conditions for healthy hair growth, while minimising the risk of breakage.Set Contents:Long & Luxe Groyogurt 237mlPamper curly and coily hair types...
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- £25.40
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- £25.40
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As I Am Long and Luxe Strengthening BundleDescriptionEnhance your curls and coils with the As I Am Long haircare bundle. The set includes three essential products for styling and managing your curly strands, including a conditioning cleanser, an edge controller, and a leave-in styling cream. Products are recommended for curl types 3 and 4.Set Contents:As I Am...
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- £47.30
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As I Am Long and Luxe Scalp Serum 60ml33DescriptionAchieve longer, stronger locks withAs I Am Long and Luxe Scalp Serum; a fortifying and revitalising treatment that rejuvenates the scalp to promote healthier hair follicles. Harnessing the powers of Biotin, Pomegranate and Hydrolysed Lupine Protein, the deeply nourishing formula moisturises a dry scalp for long-lasting comfort. How to UseUsing...
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- £17.45
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As I Am Long and Luxe Gro Wash Conditioner 454g66DescriptionTreat naturally curly or coiled hair types to theLong and Luxe Gro Wash Cleansing Creme ConditionerfromAs I Am. Infused with Pomegranate and Passion Fruit, the lightweight, ultra-moisturising formula nourishes the hair and scalp, whilst promoting healthy hair growth for longer, stronger looking locks. Effectively detangles and defines curls to leave...
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- £16.45
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As I Am Long and Luxe Gro Edges 113g22DescriptionTake control of naturally curly or coiled hair types withLong and Luxe Gro EdgesfromAs I Am. Infused with a host of beneficial ingredients, including Aloe Vera, Pomegranate Juice and Hydrolysed Lupine Protein, the luxurious cream formula promotes healthy hair growth, whilst delivering long-lasting hold to edges without flaking. Hair feels...
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- £17.45
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As I Am Long and Luxe Curl Enhancing Smoothie 454g88DescriptionCreate luscious curls with theAs I Am Long and Luxe Curl Enhancing Smoothie; a lightweight, leave-in cream that defines, moisturises and hydrates your locks.Enriched with Pomegranate and Passion Fruit, the flake-free, frizz-fighting formula softens and conditions strands, whilst taming unruly tresses and allowing you to achieve salon-worthy curls with ultimate...
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- £17.45
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As I Am Leave-In Conditioner 237ml3131DescriptionTreat coiled and curly hair to theAs I Am Leave-In Conditioner; a natural, shine-enhancing formula that works to hydrate, soften and improve manageability from root to tip.Fortified with extracts of Coconut, Green Tea, Amla and Sugar Cane, the lightweight treatment delivers multiple benefits, including easing wet combing, strengthening individual strands...
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- £10.95
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As I Am Jamaican Black Castor Oil - The Detangling Mix BundleDescriptionCatering exclusively to curly and coily hair types, As I Am showcases the benefits of Jamaican Black Castor Oil within The Detangling Mix Bundle. The curl-enhancing duo stars a nourishing cleanser to remove impurities and a leave-in conditioner to hydrate and detangle.Vegan.Set Contents:Jamaican Black Castor Oil CoWash 454gA vegan hair cleanser...
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- £24.40
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- £24.40
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As I Am Jamaican Black Castor Oil - Moisture Fix BundleDescriptionPowered by nutrient-rich Jamaican black castor oil, the Moisture Fix Bundle by As I Am helps to quench the hair’s thirst and leave the lengths feeling stronger. The trio protects the scalp in order to promote optimal conditions for healthy hair growth, promoting a longer appearance.Vegan.Set Contents:Jamaican Black Castor Oil...
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- £27.64
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- £27.64
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As I Am Hydration Elation Intensive Conditioner 227g1717DescriptionTake care of coils and curls withAs I Am Hydration Elation™ Intensive Conditioner; a lightweight, deeply nourishing treatment that works to moisturise and revitalise from root to tip.Harnessing the powers of Coconut Oil, Shea Butter and Vitamin E, the fortifying formula penetrates into the hair shaft to promote healthy hair...
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- £15.45
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As I Am Hydrating BundleDescriptionRevolutionise your haircare regime with the As I Am Hydrating Bundle. Designed for curly hair, the collection works to define the look of waves, curls, and coils with a boost of hydration.Set Contents:Curl Clarity 240mlRevitalise the appearance of your hair and scalp with the Clarity Shampoo. The lightweight formula deeply...
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- £33.85
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- £33.85
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As I Am Dry and Itchy Scalp Care Olive and Tea Tree Oil Leave in Conditioner 237ml55DescriptionTreat and hydrate with theAs I Am Dry and Itchy Scalp Care Olive and Tea Tree Oil Leave in Conditioner. The leave-in conditioning spray is enriched with Olive Oil to make detangling a breeze. The nourishing oil adds moisture and shine to fight frizz and dryness. The formula is also enriched...
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- £13.45
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As I Am Dry and Itchy Scalp Care Olive and Tea Tree Oil Co-Wash 454g3131DescriptionHydrate and soothe with theAs I Am Dry & Itchy Scalp Care Olive & Tea Tree Oil Co-Wash. This multi-benefit treatment moisturises the scalp to help prevent dryness and flaking, while conditioning the hair to improve manageability and shine. Enriched with natural ingredients, the cleansing conditioner makes de-tangling a breeze...
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- £16.45
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As I Am Curling Jelly Coil and Curl Definer 227g3535DescriptionTreat your locks toAs I Am's Curling Jelly Coil and Curl Definer; a frizz-fighting formula enriched with natural ingredients to hydrate, moisturise and improve manageability.Fortified with Aloe Vera, Sugar Beet Root and Vitamin E, the lightweight jelly replenishes and revitalises tightly coiled and curly hair textures, whilst reducing shrinkage to...
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- £11.95
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As I Am Curl Clarity Shampoo 237ml1414DescriptionRefresh and revitalise curly or coiled hair textures withAs I Am Curl Clarity Shampoo; a lightweight formula that cleanses the hair and scalp without stripping natural moisture.Utilising Coconut, Amla and Tangerine, the rejuvenating shampoo gently eliminates impurities and product build-up, whilst combating dry, dull hair and increasing manageability for luscious,...
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- £12.45
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As I Am Cleansing Pudding Moisturising Cleanser 237ml99DescriptionRefresh and revitalise curly or coiled hair textures withAs I Am Cleansing Pudding Moisturizing Cleanser; a lightweight formula that eliminates impurities and product build-up without stripping moisture.Blended with natural Saw Palmetto, Tangerine and Vegetable Glycerin, the rejuvenating shampoo soothes and comforts the scalp, whilst removing excess sebum and promoting healthy...
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As I Am Born Curly Curly Avocado Shea Cowash Shampoo 240ml1111DescriptionPurify your tresses with the As I Am Born Curly Curly Avocado Shea Cowash Shampoo. The non-foaming formula offers a deep and thorough cleansing experience, without leaving locks stripped of natural, essential oils.Ideal for natural curls, especially hair types 3 and 4, as the shampoo helps to promote the look of...
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- £10.45
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As I Am Born Curly Aloe Shampoo and Wash 240ml11DescriptionAllow the As I Am Born Curly Aloe Shampoo and Wash to help balance the look of your natural curls. The sumptuous shampoo helps to provide a thorough and effective cleanse, without leaving hair stripped of natural, essential oils.A boost of Aloe helps to encourage the illusion of improved shine...
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As I Am Beautiful Curls BundleDescriptionCatering specifically for coiled and curly hair textures, the As I Am Beautiful Curls Bundle features a trio of moisture-boosting formulas designed to instantly enhance your haircare routine. Expect hydrated, nourished locks that are prepared for styling.Set Content:As I Am Cowash 454mlThe unique formula gently cleanses the hair and scalp...
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- £25.39
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As I Am Argan Born Curly Leave-in Conditioner and Detangler 240ml1616DescriptionNourish the look of your natural curls, with the As I Am Argan Born Curly Leave-in Conditioner and Detangler. The lightweight yet sumptuous formula drenches your locks in goodness, with Argan Oil promoting long-lasting softness.Ideal for people that are prone to knots and tangles, as the leave-in conditioner helps to...
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As I Am Curl Color Cool Blue 182g11At a GlanceAs I Am bestsellerTemporary; wash-out hair colourAvailable in six shadesMedium holdInfused with powerful moisturisersVegan and cruelty-freeMade in the US DescriptionUS curly hair brand As I Am introduces Curl Color™, a six-shade collection of temporary colour gels that show up vividly even on dark hair and washes out easily...
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- £14.95
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As I Am Jamaican Black Castor Oil Conditioner33DescriptionDiscover the nourishing powers of ‘JBCO’ –Jamaican Black Castor Oil– with this conditioner fromAs I Am, a haircare brand that makes products exclusively for curly, coily, kinky and coarse hair types.A multi-tasking formula that strengthens, detangles, moisturises and nourishes thirsty hair, the conditioner’s hero (JBCO) is a powerful ingredient that...
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- £15.95
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As I Am Jamaican Black Castor Oil Moisturizing Masque1010DescriptionDiscover the growth-promoting properties ofJamaican Black Castor Oilwith the new collection of haircare treatments fromAs I Am, a beauty brand that caters exclusively to curls, coils and coarse hair types.A powerful ingredient that promotes healthy growth by increasing blood flow to the scalp, Jamaican Black Castor Oil supplies a flow...
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As I Am Jamaican Black Castor Oil Smoothie33DescriptionA refreshing, nutrient-packed potion that instantly quenches and nourish thirsty hair,As I Am’sJamaican Black Castor Oil Smoothieis a multi-tasking no-rinse formula that delivers high-definition twists and combats unsightly frizz for a polished finish.Applied to damp or dry hair from root to tip, the leave-in formula wraps each strand with its...
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- £16.45
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As I Am Rice Water Conditioner 237ml22DescriptionSuitable for all curls and coils, the As I Am Rice Water Conditioner offers intense moisture to the scalp and strands.Developed with forbidden black rice water and saw palmetto, the creamy conditioner promotes stronger-looking and feeling hair. Working as a leave-in formula, the 15-minute conditioning treatment helps to detangle the...
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- £13.95
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As I Am DoubleButter Daily Moisturiser Cream 227g1515DescriptionTreat coiled and curly hair toAs I Am's DoubleButter™ Daily Moisturizer Cream; a rich emollient that blends natural Cocoa and Shea Butters to soften and smoothen from root to tip.Infused with organic Jojoba and Castor Oils, the lightweight, ultra-hydrating treatment enhances shine and improves manageability, whilst strengthening Wheat Protein and...
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As I Am Smoothing Gel 227g1414DescriptionTake control of coils and curls withAs I Am Smoothing Gel; a lightweight styling gel that delivers long-lasting hold with conditioning properties.Fortified with Aloe Vera, Sugar Beet Root and Wheat Protein, the gel enhances shine, locks in moisture and keeps your style in place without weighing hair down or leaving...
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- £10.45
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As I Am
As I Am Naturally is the best-selling, award- winning hair brand taking the natural hair community by storm. Formulated with the finest natural ingredients, As I Am has a growing legion of supporters in the UK and Europe, and in a few short years has become one of the go- to brand for quality products which combine nature’s finest botanicals with innovation and a scientifically advanced approach to haircare. As I Am, a range of luxurious, yet affordable products specifically catered towards women with naturally curly and coily hair textures, who take a very hands-on approach to looking after their hair. Products are infused with natural ingredients such as coconut oil, shea butter, royal jelly and natural botanical extracts to gently and effectively cleanse the hair, while injecting much-needed moisture the way nature intended.*not tested on animals.