Virtue Labs

DescriptionVolumise lacklustre locks with the VIRTUE Volumising Primer. This lightweight spray adds body to limp strands, building texture to help the hair appear thicker. A primer to your other hair treatments, this weightless formula volumizes strands without leaving any stickiness or build up. Enriched with the brand’s signature Alpha Keratin...

DescriptionAdd the finishing touch to any style with VIRTUE’s Texturising Spray Travel Size. This lightweight mist creates a fine veil over the hair, instantly adding shine and natural definition while enhancing texture and volume. Discover long-lasting results as the styling spray, enhances texture to improve grip, creating a polished appearance...

DescriptionPowered by the brands patented Alpha Keratin 60ku® protein, VIRTUE Split End Serum helps to visibly improve the appearance of dry, brittle ends with 85% of women saying their hair felt less damaged* and 87% saying their hair looked healthier.*Enriched with a potent blend of pea protein, hydrolysed quinoa and baobab...

DescriptionIdeal for taming the unruliest of strands, VIRTUE’s shampoo smooths your hair into a more manageable, silky mane. Working to lift away build-ups and excess oil, the shampoo leaves your scalp and hair feeling revitalised and refreshed. Incredibly restorative, you’ll benefit from a refined end result that looks and feels...

DescriptionThe VIRTUE Smooth Shampoo and Conditioner works to create a shiny, polished mane. This haircare duo helps to tame frizz and fly-aways with a blend of replenishing ingredients.Set Contents:Smooth Shampoo 240mlA luxurious shampoo, designed to support a sleek, manageable mane. The nourishing formula helps to soften the appearance of damage...

DescriptionA luxurious formula designed to target frizz, the VIRTUE Smooth Shampoohelps you to achieve a sleek look for a put-together finish. Formulated with the pioneering protein Alpha Keratin 60ku®, it makes for a potent treatment that’s suitable for day to day use. This superhero ingredient mirrors the keratin found in...

DescriptionTame frizz and flyaways with the VIRTUE Smooth Restorative Treatment Set. The set unites a trio of hair-loving formulas, designed to improve hair’s manageability, smoothness and shine.Set Contents:Smooth Shampoo 240mlA luxurious shampoo, designed to support sleek, manageable hair. The nourishing formula helps to soften the appearance of damage while increasing...

DescriptionVIRTUE Labs present the Smooth Conditioner in a handy travel-friendly size for your haircare needs whilst on the move. Formulated to tame unruly frizz and flyaways, the nourishing conditioner helps tackle unmanageable locks for easy styling by eliminating and smoothing frizziness with every wash.At the heart of the formula lies...

DescriptionSpecially formulated for those with frizzy, unruly manes, the VIRTUE Smooth Conditionertames strands for a smooth look. It targets roughness by softening cuticles, ensuring every strand has a silky quality and sleek finish. Hair will be more manageable, as strands are treated to more slip for easier brushing and styling.Enriched...

DescriptionIdeal for all hair types, VIRTUE’s Smooth Bundle features the best-selling shampoo and conditioner from the range to cleanse, condition and protect from fly aways for a sleeker result. Each enriched with the innovative Alpha Keratin 60ku® protein, the set encourages a stronger-feeling finish with less visible breakage and split...

DescriptionDelivering instant visible shine and touchable softness, VIRTUE’s Restorative Treatment Mask helps to condition and detangle the lengths for a more manageable result.Infused with the brand’s exclusive complex, Alpha Keratin 60ku®, the leave-in hair mask hydrates dry and fragile fibres, encouraging a stronger-looking finish. Brown algae and artichoke leaf extract...

DescriptionRescue damaged tresses with VIRTUE’s Restorative Treatment Mask. Transform the appearance of dry hair with in just three minutes, thanks to this ultra-nourishing treatment. The strengthening mask is suitable for all hair types, helping to repair damage due to chemical or thermal stress. The formula actively rehabilitates hair in need...

DescriptionSoothe irritated, dry and itchy scalps with the VIRTUE Refresh Topical Scalp Supplement. Fuelled by a blend of potent Peptides, Vitamins and Prebiotics, this innovative formula feeds good bacteria to the skin, which work to rebalance the scalp’s ecosystem. Working in harmony, these ingredients repair, reinforce and rebuild the hair’s...

DescriptionUniting two award-winning formulas, the VIRTUE Recovery Shampoo and Conditioner Duo leaves brittle hair feeling stronger. The set is powered by protein Alpha Keratin 60ku® to help minimise the risk of breakage and visibly minimise damage.Set Contents:Recovery Shampoo 240mlFreshen up the hair with this gentle shampoo. The formula effectively removes...

DescriptionPowered by a pioneering Alpha Keratin 60ku®, the VIRTUE Recovery Shampoo helps to protect and strengthen the feel of damaged hair. The formula works from scalp to ends to dissolve daily build-up, while defending against heat damage and salon treatments.The shampoo features a nourishing blend of hydrolysed quinoa and grapefruit...

DescriptionIdeal for dry and damaged hair types, VIRTUE’s Recovery Shampoo gently cleanses and clarifies while supporting a stronger-looking scalp and strands.Featuring Alpha Keratin 60ku®, the nourishing formula works to provide keratin protein to the tresses, protecting against the look of breakage and split ends. Hydrolyzed quinoa promotes visibly enhanced colour...

DescriptionPowered by a pioneering Alpha Keratin 60ku®, the VIRTUE Recovery Shampoo helps to protect and strengthen the feel of damaged hair. The formula works from scalp to ends to dissolve daily build-up, while defending against heat damage and salon treatments.The shampoo features a nourishing blend of hydrolysed quinoa and grapefruit...

DescriptionDeveloped to diminish the look of split ends and visible breakage, VIRTUE’s Recovery Conditioner is an ultra-hydrating formula ideal for all hair types.Enriched with Alpha Keratin 60ku®, the conditioner helps to plump the hair fibres with moisture, encouraging a stronger look and feel. Plant-based protein hydrolysed quinoa protects coloured hair...

DescriptionDeveloped to diminish the look of split ends and visible breakage, VIRTUE’s Recovery Conditioner is an ultra-hydrating formula ideal for all hair types.Enriched with Alpha Keratin 60ku®, the conditioner helps to plump the hair fibres with moisture, encouraging a stronger look and feel. Plant-based protein hydrolysed quinoa protects coloured hair...

DescriptionGive hair a dreamy detox with the VIRTUE Purifying Shampoo. This weekly shampoo boasts clarifying properties that work to dispel impurities from the scalp and ends.Lingering dirt and grime can add weight and dullness to our tresses. To offset this, its gentle formula is packed with ingredients that cleanse, nourish...

DescriptionMore product, less hassle. With Virtue® pro sizes, stock up on award-winning essentials that are clinically proven to improve hair’s health day after day. Both products include Virtue’s star ingredient, Alpha Keratin 60ku®, the first and only human keratin to repair damage and strengthen strands in real time, giving you your...

DescriptionMore product, less hassle. With Virtue® pro sizes, stock up on award-winning essentials that are clinically proven to improve hair’s health day after day. Curl Shampoo gently cleanses while maintaining the natural curl pattern and protecting against humidity, heat, and environmental damage. Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates...

DescriptionWhy should you choose between styling and nourishing your hair? The VIRTUE One for All 6-in-1 Styler Cream does both, using a blend of hair loving ingredients to give your styles a polished finish. Feeding essential hydration deep into the follicle, this lightweight cream blends effortlessly into the strands without...

DescriptionPolish your look with VIRTUE’s multi-tasking styling cream, a versatile 6-in-1 solution to nearly all of your hair’s needs. Working to prime your strands for what’s to come, the cream leaves your locks feeling softer with a smooth, shiny finish that’s lightly hydrated. It gives hair a stronger appearance that’s...

DescriptionNourish and replenish dry, damaged hair with VIRTUE's Healing Mask and Oil bundle. Combining an intensive treatment and nourishing daily styling oil, this duo promotes softness, shine and manageability.Set Contents:VIRTUE Restorative Treatment Mask 150mlThis fortifying hair mask is enriched with  Alpha Keratin 60ku®  to provide an infusion of shine and moisture. Formulated...

DescriptionThe VIRTUE Home and Away Healing Oil Bundle features a hair oil in two convenient sizes, packed with a unique blend of pure oils which delivers intense hydration to damaged-looking hair. Powered by the brand’s exclusive Alpha Keratin 60ku®, the Healing Oil works to promote softer-feeling, shinier-looking strands in an...

DescriptionThe VIRTUE Healing Volume Primer Set is designed to lend bounce and shape to fine, flat hair.Set Contents:Healing Oil 50mlA reparative hair oil to help achieve a shinier, stronger, healthier-looking mane, thanks to Alpha Keratin 60ku®, Kalahari melon seed oil and Tahitian tiare flower.Volumising Primer 150mlA body-building hair primer to...

DescriptionVIRTUE’s multi-benefit Healing Oil helps to restore softness and shine to your tresses, imparting a covetable lustre. Damaged hair is instantly quenched thanks to this lightweight yet intensive serum, creating a heathy-looking shine. Smooth and protect dry, damaged hair with the unique shake-to-activate formula.Each drop is concentrated with the brand’s...

DescriptionSpecially formulated for dry and damaged-looking hair, Virtue’s Heal and Shine Hair Oil Duo combines moisturising benefits with an exclusive keratin in one bestselling treatment. Featuring a full-sized and discovery-sized oil, the set helps to leave hair feeling stronger.The lightweight formula is powered by Virtue’s Alpha Keratin 60ku®. The human...

DescriptionRestore lacklustre hair with the VIRTUE Heal and Prime Duo. Starring a multi-tasking hair oil and styling cream, the set promotes silky-smooth hair with a healthy-looking shine.Set Contents:Healing Oil 50mlA hair oil designed to restore hair’s softness and shine. The intensive hair serum is infused with the brand’s Alpha Keratin...