theBalm

Discover clean beauty from theBalm cosmeticstheBalm is a quirky cosmetics brand that was founded in 2004 by Marissa Shipman. Since its creation, the brand's following has only increased in size with the introduction of staple products such as the Meet Matt(e) Hughes lipsticks and the Mary Loumanizer highlighters. With every theBalm product, you'll find a fun and unique vintage casing that puts a little humour back into the ever-more serious world of makeup. Matching the high intensity of the colour pigment it encases, you'll be able to find a space for theBalm's range of bottles, powders and lipsticks in your makeup bag. However, if you sneak a peek at the ingredients list on the side of each product you'll find that the party continues on the inside. You'll notice that with each part of the line there's an EWG rating of 2, or in some cases even lower, as clean beauty is a vital part of theBalm's philosophy. Bestselling theBalm products include the Scuba Mascara, which gives a sexy flutter. Online Beauty Essentials are official UK stockists of theBalm.