Hugo Boss

Since the launch of their first perfume in 1985, Hugo Boss have been creating high end scents for both men and women, expertly crafted to express personality and style. The new BOSS Alive Eau de Parfum is an empowering and fruity fragrance that captures the energy of the modern woman. Hugo Boss Perfumes have been meticulously produced to express the forceful personality of the BOSS man and woman, with a choice of refined and contemporary scents designed to compliment the wearer's modern lifestyle. Be ready for whatever the day brings with our signature BOSS Bottled, or get closer and discover the power of BOSS THE SCENT. BOSS Alive is the brand's new Eau de Parfum for women. The ideal fragrance for her is addictive, magnetic, and powerful.