Pattern

DescriptionA buttery, ultra-creamy formula perfect for coils and tight textures, Pattern’s Heavy Conditioner delivers an intense hydration boost. The rich formula helps to instantly quench the hair’s thirst, plumping the hair with moisture and adding slip for effortless detangling.Enriched with avocado oil, shea butter and safflower oil, the conditioner nourishes...

DescriptionDelivering dramatic volume to your curls, the Pattern Hair Pick is crafted with extra-long prongs to help shape and style your hair.Ideal for use in the mornings after wrapping hair, the pick instantly revives your style so that hair appears naturally voluminous. How to UseAfter waking up and unwrapping your...

DescriptionMaking your styling routine a breeze, Pattern’s premium acetate Hair Clip securely holds your curls and coils in place as you work through each section. Use on wet or dry hair to apply conditioner, co-wash and styling products section by section, fixing your curls away from the face for better manageability.

DescriptionCreate endless hair looks with the Pattern Edge Tool, a solid yet gentle, 3-in-1 brush that helps to style baby hairs and edges with ease.Ideal for coils, curls and tight textures, the tool features an edge brush and a miniature comb side, working to smooth the hair and create endless swoops and...

DescriptionA favourite for wash 'n' go styles, the Pattern Curl Gel encourages defined and bouncy curls with a medium hold.The smooth, creamy formula evenly coats each strand to offer enhanced slip and manageability. Infused with a rich blend of coconut oil, aloe vera and cacay oil, the high-performance gel delivers nourishment and hydration...

DescriptionA favourite for wash 'n' go styles, the Pattern Curl Gel encourages defined and bouncy curls with a medium hold.The smooth, creamy formula evenly coats each strand to offer enhanced slip and manageability. Infused with a rich blend of coconut oil, aloe vera and cacay oil, the high-performance gel delivers...

DescriptionBoasting a deep clean, Pattern’s Cleansing Shampoo removes build-up and dirt to clarify the scalp and strands without stripping the hair of natural oils.Ideal for type 3 and 4 hair types, the silky shampoo features antioxidant-rich matcha green tea, working to protect tresses against urban pollutants and excess impurities. Aloe vera...

DescriptionBoasting a deep clean, Pattern’s Cleansing Shampoo removes build-up and residue to clarify your scalp and strands, without stripping the hair of natural oils. A deep clean can be especially helpful for low-porosity hair types wanting to prepare hair for a moisture boost.Formulated for curly hair and ideal for type 3...

DescriptionLending unparalleled gloss and shine to all curl types, the Pattern Argan Oil Blend Serum is infused with six plant-based oils that work together to revitalise and replenish lacklustre hair.Starring argan, sunflower, castor, sweet almond, apricot and shea oils, the lightweight serum immediately rehydrates strands without leaving behind residue. Curls...

At a GlanceOptimal 185-degree styling heatPredictive Ultra-zone™ technologyFloating plates with a high-gloss finishAutomatic sleep mode after 30 minutes of inactivityProfessional length 2.7m swivel cordHeat-resistant bag DescriptionSupporting registered charity, Breast Cancer Now, ghd’s Platinum+ Pink Charity Edition Hair Straightener arrives in a limited-edition peach pattern.The smart styler utilises ultra-zone™ predictive technology...