Primer

DescriptionCombining the skincare benefits of a serum with the long-wearing properties of a primer, the wet n wild Prime Focus Brightening Primer encourages a visibly glowing base. The water-based formula perfectly prepares skin for makeup application, working to smooth, hydrate and refine the appearance of pores.Suitable for all skin types,...

DescriptionCreate a smooth canvas for foundation application with theWet n' Wild Photo Focus Matte Face Primer. This perfecting primer works to minimise the appearance of pores, fine lines and wrinkles while working to even the skin tone. Foundation applies smoothly without caking or patchiness for a perfected base. How to...

DescriptionPrep your tresses withWella Professionals EIMI Velvet Amplifier Smoothening Styling Primer, an ultra-silky formula that provides the perfect foundation for your style. Helping to smooth each strand from root to tip in order to tame frizz and flyaways, the hair primer works to improve manageability and enhance control for perfectly...

DescriptionVolumise lacklustre locks with the VIRTUE Volumising Primer. This lightweight spray adds body to limp strands, building texture to help the hair appear thicker. A primer to your other hair treatments, this weightless formula volumizes strands without leaving any stickiness or build up. Enriched with the brand’s signature Alpha Keratin...

DescriptionThe VIRTUE Healing Volume Primer Set is designed to lend bounce and shape to fine, flat hair.Set Contents:Healing Oil 50mlA reparative hair oil to help achieve a shinier, stronger, healthier-looking mane, thanks to Alpha Keratin 60ku®, Kalahari melon seed oil and Tahitian tiare flower.Volumising Primer 150mlA body-building hair primer to...

DescriptionAchieve lustrous lashes with theUrban Decay Subversion Lash Primer, a conditioning formula that creates a flawless base coat for your mascara. The creamy primer adds weight to lashes to make it easier for mascara to cling on, building thicker, fuller-looking volume. Enriched with Vitamin E and Panthenol, the formula acts...

DescriptionCreate flawless, long-lasting eye makeup looks with Urban Decay's Travel Size Eyeshadow Primer Potion, a coveted eyeshadow primer that preps lids for smooth, vibrant, long-wearing results.The original, universal colour blends seamlessly on all skin tones and dries with an undetectable finish. It utilises polymer technology to help ‘fill in’ imperfections...

DescriptionCreate flawless, long-lasting eye makeup looks with Urban Decay's Travel Size Anti-Aging Eyeshadow Primer Potion, a coveted eyeshadow primer that preps lids for smooth, vibrant results whilst delivering anti-ageing benefits.Offering a similar shade to the Original but with a subtle, sheer pigment to help colour-correct, the primer applies seamlessly and dries...

DescriptionAchieve a long-lasting eye makeup look with Urban Decay's Eyeshadow Primer Potion; a lightweight eye primer that improves the look and wear of products. Designed with advanced polymer technology, the primer base enhances the longevity of both eyeshadow and eyeliner, while minimising creasing, smudging and transfer for a professional finish. Housed in an...

DescriptionGive your eyes a just-applied look that will last all day with theUrban Decay Eyeshadow Anti-Ageing Primer Potion. The anti-aging formula glides over eyelids effortlessly to give you all-day, crease-free, vibrant colour. Formulated with advanced polymer technology, the primer fills in any imperfections, preparing lids for eyeshadow application. Just a tiny amount, applied...

DescriptionThe Urban Decay All Nighter Face Primer is designed to keep your makeup looking fierce as you party through the day and night. Part of the best-selling complexion range, the primer envelops the skin in a lightweight, sheer formula that helps you create the perfect base.The primer is designed to...

DescriptionThe Urban Decay All Nighter Face Primer is designed to keep your makeup looking fierce as you party through the day and night. Part of the best-selling complexion range, the primer envelops the skin in a lightweight, sheer formula that helps you create the perfect base.The primer is designed to...

DescriptionCreate the optimum base for makeup with theNYX Professional Makeup Studio Perfect Primer; a silky-smooth formula that seeks to camouflage surface imperfections and maximise longevity for a flawless finish.Applied prior to foundation, it’s available in three shades to target different concerns: Clear works to blur the look of pores and...

DescriptionDiscover a pillowy-soft complexion with NYX Professional Makeup’s Smoothing Marshmellow Root Infused Super Face Primer. Offering 10 skin-loving benefits, the smoothing primer is infused with Marshmellow Root Extract to soothe and hydrate the complexion. Applying with a soft, whipped texture, the primer softens and conditions the skin both instantly and...

DescriptionIlluminate your complexion with the golden glow of honey. The NYX Professional Makeup Plumping Honey Dew Melon Infused Dew Me Up Face Primer is designed to create a smooth, glowing canvas for makeup application, working to neutralise the appearance of discolouration and redness for a flawless base.The innovative, light-reflective formula...

DescriptionSupercharged with vitamins and electrolytes, NXY Professional Makeup presents the Plump Right Back Primer & Serum. This multi-beneficial formula works to deeply hydrate your skin and prep your complexion for makeup, to provide long-lasting wear.Enriched with vitamin E, hyaluronic acid, pro-vitamin B5, magnesium and potassium, this high-performance serum is lightweight...

DescriptionThe NYX Professional Makeup Shine Killer Primer is designed to create a smooth, matte base.Ideal for oily skin, the oil-free formula helps offset shine and prolong foundation wear. Vitamin E lends a surge of hydration that supports fresher skin for longer.The face primer aims to absorb excess sebum as it...

DescriptionThe NYX Professional Makeup Shine Killer Primer is designed to create a smooth, matte base.Ideal for oily skin, the oil-free formula helps offset shine and prolong foundation wear. Vitamin E lends a surge of hydration that supports fresher skin for longer.The face primer aims to absorb excess sebum as it...

DescriptionCreate the perfect blank canvas for your lip colour with theNYX Professional Makeup Lip Primer. Offering a neutral pigment and ultra-creamy texture, the retractable lip pencil effortlessly sweeps on to create an even base that ensures your lipstick, gloss or balm stays put without bleeding, smudging or transferring. A host of...

DescriptionTheNYX Professional Makeup Glitter Primer, designed to be used with the NYX Professional Makeup Face and Body Glitter, will help to set every fleck of glitter. A light and creamy formula, apply to the eyelids, lips or body before the NYX Professional Makeup Glitter to help minimise fallout and hold...