Brush made in Japan by artisans, it is hand made and super soft. I like the way it feels in the face and how it applies the foundation (I use luminous silk by Armani Beauty). It is easy to clean and it does not splay.
Definitely a luxurious brush, I will buy the blush brush next. If you treat these brushes well they will last a lifetime.
I also have not had issues with the brush losing hair. The negative is definitely the price. It is handmade but still, it is expensive. Look for special offers (I got it with 20% off with a beauty essentials code).