At a Glance

Ideal for curly and coiled hair typesStrengtheningMoisturisingHelps detangling process

Description

Formulated with natural hair types 3 and 4 (curly and coiled) in mind, the As I Am Power in Strength Bundle encourages fortified hair, with a trio of nourishing treatments that leave the hair feeling soft and silky. Antioxidant and vitamin-fuelled pomegranate, passion fruit and certified organic aloe vera unite to support longer and stronger tresses.Set Contents:As I Am Long and Luxe Strengthening Shampoo 355mlWorking to offer a gentle but thorough cleanse, the strengthening shampoo helps to lock-in moisture and nourish each strand of hair from root to tip.As I Am Long and Luxe Conditioner 355mlPromoting a soft texture, increased shine and moisture, the silky conditioner leaves the hair looking and feeling refreshed. The formula helps to reduce tangles for a smoother combing routine, minimising damage to the hair from tugging.As I Am Long and Luxe Gro Yogurt Leave In Conditioner 237mlA hydrating treatment that supports softness and a glossy-looking finish. The leave-in conditioner is ideal for wet combing as it eases the routine by minimising tangles, improving manageability.

How to Use

Shampoo: Rub an ample amount of shampoo between palms. Lather through wet hair. Massage through hair and onto scalp. Leave for 5 minutes.  Rinse thoroughly and repeat if necessary.Conditioner: Distribute conditioner throughout hair. Leave on 15-20 minutes. Carefully detangle and rinse thoroughly.Leave-in Conditioner: Apply liberally to clean, wet, detangled hair. Distribute well throughout hair, from root to tip and comb through to maintain tangle free alignment. Keep hair very wet. Proceed to style.

Ingredient Benefits

Pomegranate: Rich in antioxidants that help to defend against environmental aggressorsPassionfruit: Rich in vitamins to promote a healthy scalp and hair folliclesAloe Vera: A polysaccharide and antioxidant-rich plant extract

Full Ingredients List

Shampoo: Aqua/Water/Eau, Aloe Barbadensis Leaf Juice*, Disodium Cocoamphodipropionate, Trideceth-7 Carboxylic Acid, Disodium Laureth Sulfosuccinate, Cocamide MIPA, Polysorbate 20, Punica Granatum Fruit Juice*, Passiflora Edulis Fruit Juice, Hydrolyzed Lupine Protein, Serenoa Serrulata Fruit Extract, Linum Usitatissimum (Linseed) Seed Extract*, Melia Azadirachta Leaf Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Origanum Vulgare Leaf Extract, Camellia Sinensis Leaf Extract, Betaine, Royal Jelly, Keratin, Hydrolyzed Keratin, Niacinamide, Phytosterols, Caffeine, Biotin, Glycerin, Trifolium Pratense (Clover) Flower Extract, Equisetum Arvense Extract, Urtica Dioica (Nettle) Extract, Cola Acuminata Seed Extract, Piroctone Olamine, Hydroxypropyl Methylcellulose, Maltodextrin, Acacia Senegal Gum, Polyquaternium-7, Polyquaternium-10, Phenoxyethanol, Caprylyl Glycol, Citric Acid, Caprylic Acid, Fragrance/Parfum, Beta Vulgaris (Beet) Root Extract, Sodium Benzoate, Ethylhexylglycerin, Tetrasodium EDTA, Ceteareth-60 Myristyl Glycol, Silica, Red 33/CI17200, Propoxytetramethyl Piperidinyl Dimethicone, Benzyl Benzoate, Limonene, Linalool.Conditioner: Aqua/Water/Eau, Punica Granatum Fruit Juice*, Glycerin, Cetearyl Alcohol, Cetyl Alcohol, Behentrimonium Chloride, Passiflora Edulis Fruit Juice, Hydrolyzed Lupine Protein, Betaine, Punica Granatum Seed Oil*, Linum Usitatissimum (Linseed) Seed Extract*, Cocos Nucifera (Coconut) Oil*, Niacinamide, Phytosterols, Keratin, Hydrolyzed Keratin, Caffeine, Biotin, Serenoa Serrulata Fruit Extract, Trifolium Pratense (Clover) Flower Extract, Equisetum Arvense Extract, Urtica Dioica (Nettle) Extract, Cola Acuminata Seed Extract, Tocopheryl Acetate, Origanum Vulgare Leaf Extract, Piroctone Olamine, Fragrance/Parfum, Sodium Benzoate, Isopropyl Alcohol, Quaternium-80, Propylene Glycol, Ethylhexylglycerin, Stearamidopropyl Dimethylamine, Beta Vulgaris (Beet) Root Extract, Caprylic Acid, Polyacrylamide, Propoxytetramethyl Piperidinyl Dimethicone, Citric Acid, Maltodextrin, Acacia Senegal Gum, Silica, Red 33/CI17200, Benzyl Benzoate, Limonene, Linalool.Leave-in Conditioner: Aqua/Water/Eau, Glycerin, Aloe Barbadensis Leaf Juice*, Punica Granatum Fruit Juice*, Cetearyl Alcohol, Cetyl Alcohol, Passiflora Edulis Fruit Juice, Hydrolyzed Lupine Protein, Linum Usitatissimum (Linseed) Seed Extract*, Yogurt, Niacinamide, Phytosterols, Caffeine, Biotin, Trifolium Pratense (Clover) Flower Extract, Equisetum Arvense Extract, Urtica Dioica (Nettle) Extract, Cola Acuminata Seed Extract, Keratin, Hydrolyzed Keratin, Serenoa Serrulata Fruit Extract, Betaine, Butyrospermum Parkii (Shea) Butter*, Elaeis Guineensis (Palm) Butter*, Simmondsia Chinensis (Jojoba) Seed Oil*, Punica Granatum Seed Oil*, Origanum Vulgare Leaf Extract, Piroctone Olamine, Behentrimonium Methosulfate, Stearamidopropyl Dimethylamine, Citric Acid, Phenoxyethanol, Caprylyl Glycol, Sodium Benzoate, Caprylic Acid, Ethylhexylglycerin, Beta Vulgaris (Beet) Root Extract, Propoxytetramethyl Piperidinyl Dimethicone, Polyacrylamide, Fragrance/Parfum, Maltodextrin, Acacia Senegal Gum, Silica, Red 33/CI17200, Benzyl Benzoate, Citral, Limonene, Linalool.