I have naturally curly hair and I've used this for about 20 years and I'm never without it. It does something for curls other shampoos don't.
Contains wheat protein which expands when wet and shrinks when dry which effectively 'pulls up' your curls when drying your hair. IT WORKS! If I try any other shampoo which is rare lately I notice my hair isn't as curly.

I have naturally curly hair and I've used this for about 20 years and I'm never without it. It does something for curls other shampoos don't.
Contains wheat protein which expands when wet and shrinks when dry which effectively 'pulls up' your curls when drying your hair. IT WORKS! If I try any other shampoo which is rare lately I notice my hair isn't as curly.

Been using Aveda products for several years now and never disappointed. They may seem a tad expensive but you only need to use a small amount and one shampoo is enough , the bottle lasts ages! Great for curly hair and gentle on your scalp.

Not CGM approved but is nice on my fine hair, smells lovely too

Makes my hair soft and curly when using with the conditioner.