The nicest colour. More like an orange at first so may need to do twice but even when it washes out the colour is lovely

Wow this colour is amazing and bright.

I brought this for my daughter. The colour is beautiful. So bright

I had a red balayage done to my hair - I wanted a semi permanent dye to spruce it up in between salon visits. And for this it’s brilliant. I mixed with conditioned and it diluted it well and brightened up the red there. More of a red than the copper when I used the shrine drops achieved.

Brilliant, vibrant colour! I have tried so many different reds trying to get a bright colour over my bleached ends. Although they are lightened they are not super light blonde so I have found that directions/manic panic reds looked very dull on it. I have always loved bleach London shampoos and wanted to give this a try. The first time i tried this I was blown away. Immediate results, so pigmented and bright, just what I had been trying to achieve with all the others. Plenty in the bottle as well, it goes a long way. The only downside I would say is that it washes out so quickly, I would say it starts to fade significantly from around the 3rd wash, this is the only reason for dropping a star. Definitely my favourite colour so far in the range.