Description

Brighten your blonde with the Bleach London Purple Reincarnation Shampoo, a potent formula developed by professionals for instant and long-term results.Powered by bond-targeting technology, the formula instantly cleanses and nourishes each strand, while neutralising brassy tones. Suitable for everyday use on all hair types, the shampoo removes impurities and product build-up, helping to leave the strands feeling light and refreshed, while promoting an illuminated shine.Vegan and Peta-Approved

How to Use

☼ AM / ☽ PM​When to Use:  Suitable for everyday use.Application:​ Massage into wet hair, rinse.Routine: Follow with Bleach London Conditioner.

Full Ingredients List

Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Sodium Benzoate, Citric Acid, Creatine, PEG-18 Glyceryl Oleate/cocoate, Parfum (Fragrance), Acid Violet 43, Panthenol, Glycerin, Styrene/Acrylates Copolymer, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Hydrolyzed Wheat Protein, Sodium PCA, Sodium Lactate, Linalool, Benzyl Salicylate, Arginine, Coumarin, Aspartic Acid, PCA, Glycine, Alanine, Serine, Valine, Faex (Yeast) Extract, Isoleucine, Proline, Threonine, Histidine, Phenylalanine.