I have a light-medium neutral skin tone but am quite tanned already. My natural tan is golden and honestly I ordered this one because I (erroneously as it turns out) thought it would be the darkest and descriptions in the reviews said it was not orange which many tanners are. The magenta one is the darkest and I could not change my order without cancelling it so I tried this one. It exceeded expectations. The formula is not very dark but it does mimic my natural golden tan and the guide is quite light so if you have medium skin tone it will just blend into your skin and it does not look mottled or weird and is not sticky. It is actually quite moisturizing. Colour developed gradually (i left it for 3 hours) and while it was not very dark, it looked very luminous and golden without pulling orange as described. I can imagine that it would complement deeper skin tones and recommend it to all as for comfort. I generally avoid mousse tans as they are often sticky. I wore this and went out and no one was the wiser other than getting a couple of compliments after a few hours on my tan. My skin felt quite moisturized after as it was already dry from being naturally tanned from the beach and slightly dry. The packaging is beautiful and locks properly so it can be easily transported and other from having to concentrate to make sure I remember which parts of my body I have put the tan on, being that the guide is so light, it was easy to apply and spread well. I bought the Technocolor mitt as well and it did not disappoint either as it was soft and this product worked well with it. I am happy with my purchase and intend to rebuy.

Buildable, doesn't make you smell like a biscuit, lovely tone. Highly recommend

This goes on well, colours lovely BUT it takes FOREVER to come off your skin. So Ive used it twice and both times left it on overnight as did it late, no streaks at all and lovely deep golden colour. It fades patchy no matter what you do....but I suppose if you wear fake tan all the time you'd just reapply....would buy again