Been using this for three (?) years. I've tried other cleansers but we keep coming back to this one. I have acne prone, sensitive skin and this is very gentle. My partner has sensitive, eczema prone skin and also likes it. It's great at removing my light makeup and sunscreen. I typically rub it in and then remove it with a flannel. If you wear heavy makeup or multiple layers of sunscreen, you made to use it twice or start with a separate cleanser.