Absolutely hands-down THE best matte lipstick I have ever worn, and I only wish there were more shades available. Applies beautifully smoothly, with great colour payoff with only one or two swipes; dries down to a stunning, luminous, almost semi matte; lasts for hours - even through eating and drinking, and, most importantly, doesn't dry out my lips. I bought the shade "Agent of Change" and couldn't be happier; on my cool-with-pink-undertones skin this shade comes off as a delicate mauvey-pink that looks natural despite being bright enough not to leave me looking washed out. Can't recommend highly enough!