I love this for every day makeup! It’s perfect to just look a bit more groomed, without looking or feeling like you have a full face on. I’m usually more a fan of brow pencils and powders, but this is lovely. It doesn’t flake or look over done. I have very pale skin, with dark blonde hair, which I tint light brown. Medium Brown is ideal for me. It’s not too dark, but adds just enough colour to give my brows definition.