This is possibly one of the most expensive styling hair products I have ever purchased. My rational behind my purchase was that whilst on holiday, I don’t want to blow dry my hair everyday. However, if I leave my hair to dry naturally, it looks frizzy and unkempt. The Paul Mitchell product gives defined curls without the “wet” look and is easy to brush out. Luckily, for me, it’s been worth the expense in the time I’ve saved getting ready in the evening.