This is my absolute all time favourite hair product. I have quite fine, naturally curly hair with a fairly loose curl pattern and I just adore everything about this foam. Gives body without any stiffness, great shine, definition and separation. I'm occasionally tempted to try other products but they inevitably end up in the bin as nothing comes close to this. Has a very light, discreet fragrance too which I love. Hate hair products with a heavy, cloying scent! Also, not tested on animals so it really is just about the perfect hair product.