Formulated with mild cleansers, this gentle Paul Mitchell Shampoo One is ideal for daily use on normal to fine, colour treated, processed or permed hair. The result will be hair that is manageable, full of body and shine without the dull build-up. Paul Mitchell Shampoo One has a gentle, colour-safe formula with a mild combination of surfactants, balanced to produce a rich lather and protect colour. Its conditioners improve the surface and texture of your hair, leaving it shiny and incredibly healthy.We love that the colour-safe formula makes this perfect for highlighted or bleached hair. It won't strip away the vibrancy but instead helps to keep hair bright and vibrant. It also feels super lightweight when applied, which helps to moisturise and hydrate dehydrated locks without weighing them down or making them feel heavy or sticky. It's one of our favourite allrounder shampoos for everyday use. Paraben-free, colour-safe and vegan, it uses panthenol and wheat-derived conditioners to improve the texture of the hair by smoothing down fibres. The shampoo also helps to improve manageability.For over 40 years, Paul Mitchell has been a leading professional haircare brand, providing salon-quality products to use in the comfort of your own home. The first professional haircare brand to take a stand against animal-testing in 1980, the brand is also dedicated to helping the environment and being eco-conscious when creating products. In 1983, Paul Mitchell established a sustainable solar-powered Awapuhi farm (one of their main ingredients) in Hawaii to help reduce their carbon footprint.To use the shampoo, wet hair and apply the desired amount to the palms of your hands. Massage into hair and scalp and rinse thoroughly. If you want to do a second shampoo, you can. But with one cleanse, this shampoo will effectively remove all impurities and product build-up.