I used to leave my towel on my hair for an hour before I dried it, and before blow-drying, I put this product on. IT DID NOT HELP! I felt like it's even frizzier.
I watched a couple of videos, and now I put this on straight after a shower, so it helps keep my hair hydrated, and it finally WORKS.
I am on my second bottle. I wouldn't say it gets rid of frizz, but it definitely helps. Now that I finnaly use the product well, my hair looks less frizzy and more hydrated.
A plus point is the heat protection, and even though it is on the pricier side, the bottle lasts for ages, even though I use it after every wash (2x a week).
Also, it smells great!