Introducing its first ever clean beauty line, Rimmel’s Kind and Free Clean Mascara boasts a high-performance formula to achieve sensational lashes.Designed for a long-wear finish, the mascara delivers unstoppable volume and length that lasts up to 36-hours. A blend of shea butter and biotin work to condition every lash for a smooth, clump-resistant finish.Enriched with 99% natural-origin ingredients, the creamy formula seeks to create plump volume, defined length and expert curl.Vegan
How to Use
Wiggle the mascara wand through your lashes from base to tip, lifting lashes as you go. Apply however many coats you like to achieve the desired volume & length.
Full Ingredients List
Aqua/Water/Eau, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Butyrospermum Parkii (Shea) Butter, Polyglyceryl-6 Distearate, Dimer Dilinoleyl Dimer Dilinoleate, Copernicia Cerifera Cera/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Glycerin, Polyglyceryl-10 Myristate, Cetyl Alcohol, Glyceryl Caprylate, Leuconostoc/Radish Root Ferment Filtrate, Xanthan Gum, Arginine, Phenethyl Alcohol, Biotin, [May Contain/Peut Contenir/+/-:Iron Oxides (Ci77491, Ci 77492, Ci 77499)].
About the Brand
A popular high street heavyweight since 1834, London-based brand Rimmel pioneers a no beauty boundary approach. Renowned for the iconic ‘Get the London look’ tagline, the brand encourages self-expression and individuality. Innovating the first non-toxic mascara, the brand’s expansion of affordable cosmetics prevails today. Moving towards a more sustainable beauty industry, Rimmel’s Kind & Free range is the brands first clean, entirely fragrance-free, vegan and cruelty-free collection.