I remember being shocked at the price when these first came out. Like who would pay that much money for hair ties??! I dismissed them for a long time, but I finally caved in to try when there was a discount I think, as I was getting so much breakage and tension headaches from my ponytail! I was SHOCKED. Single best thing I did for my hair. Also, because they are so expensive, you don’t lose them like you do with other stuff 😂 Years later I still have half of the box which is a miracle to me. I have fine long hair, and they’re still good, a bit stretched obvs after all these years so I will repurchase a new pack soon. But really really worth it!