Easy application. Washed out in two washes and a brilliant colour was provided. Would recommend.

I love this product so much I keep repurchasing it! it leaves my hair a beautiful shade and also super super soft and manageable!

There are better on the market, color washes out very quickly

I've come back to re-purchase so thought I'd leave a review. Absolutely wonderful product. As a conditioning mask it works beilliantly - my dry damaged hair is silky soft for several washes afterwards, but doesn't feel weighed down whatsoever. It also smells incredddiibbble!
The main reason I bought this was to use as a conditioner between dyeing my pastel pink hair, but the longevity of the colour pleasantly surprised me! I expected a pastel pink that would last a couple of washes but this lasted me at least 6-8, and even then I used the mask once more before all the pink had completely faded. This is a much better result than I get with my usual method of diluting Directions hair dye with conditioner. As a bonus my hair smells and feels amazing (I can't stress enough how good this stuff smells!) and not just right after use but through numerous washes. NUMEROUS!! It's really easy to spread onto dry hair too so I didn't need to use a brush and also found I used less product than I would with dye.
Honestly there are so many positives, if you want pink hair or have pink hair, just buy this. You won't regret it and for an impulse treat-purchase I am thrilled at how well it's worked out for me haha!!

I've come back to re-purchase so thought I'd leave a review. Absolutely wonderful product. As a conditioning mask it works beilliantly - my dry damaged hair is silky soft for several washes afterwards, but doesn't feel weighed down whatsoever. It also smells incredddiibbble!
The main reason I bought this was to use as a conditioner between dyeing my pastel pink hair, but the longevity of the colour pleasantly surprised me! I expected a pastel pink that would last a couple of washes but this lasted me at least 6-8, and even then I used the mask once more before all the pink had completely faded. This is a much better result than I get with my usual method of diluting Directions hair dye with conditioner. As a bonus my hair smells and feels amazing (I can't stress enough how good this stuff smells!) and not just right after use but through numerous washes. NUMEROUS!! It's really easy to spread onto dry hair too so I didn't need to use a brush and also found I used less product than I would with dye.
Honestly there are so many positives, if you want pink hair or have pink hair, just buy this. You won't regret it and for an impulse treat-purchase I am thrilled at how well it's worked out for me haha!!