Description

Powered by a pioneering Alpha Keratin 60ku®, the VIRTUE Recovery Shampoo helps to protect and strengthen the feel of damaged hair. The formula works from scalp to ends to dissolve daily build-up, while defending against heat damage and salon treatments.The shampoo features a nourishing blend of hydrolysed quinoa and grapefruit extract to help visibly enhance the hair’s vibrancy. Complete with rich baobab seed oil for a moisture boost, the shampoo encourages a fresh, touchably soft finish.

How to Use

Recommended Amount: A quarter-sized amount.Application: Work the shampoo into a lather between palms. As it is a concentrated formula, it is recommended to emulsify the shampoo with a splash of water, and work it into a rich lather before applying to the hair. Massage and rinse.

Ingredient Benefits

Alpha Keratin 60ku®: Virtue’s proprietary human keratin that helps to visibly improve the appearance of damaged hairHydrolysed Quinoa: A grain that nourishes and promotes stronger-looking hairGrapefruit Extract: An antioxidant-rich extract that visibly brightensBaobab Seed Oil: A moisturising oil that helps to hydrate dry skin and hair

Full Ingredients List

Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Acrylates Copolymer, Sodium Methyl Isethionate, Keratin, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Cyamopsis Tetragonoloba (Guar) Gum, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, Caprylyl Glycol, Coconut Acid, Sodium Isethionate, Butylene Glycol, Tocopherol, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Sodium Laurate, C11-15 Alketh-7, Lactic Acid, Trideceth-12, C12-16 Alketh-9, Sodium Acetate, Isopropanolamine, Ethylhexylglycerin, Cellulose, Parfum (Fragrance), Phenoxyethanol, Sodium Hydroxide, Citric Acid, Sorbic Acid, Disodium EDTA, Sodium Chloride, Potassium Sorbate, Mica, Benzyl Salicylate, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides).