I have natural red hair, but I like to use a colour recharging conditioner because my hair is prone to bleaching from the sun, discolouration from hard water, and just looking a bit dull sometimes. I was gutted many years ago when John Freida discontinued their red colour glaze, but once I found this, I was happy as can be! I have been purchasing this product for a few years, and always keep a back up supply of at least 3 bottles because I am so paranoid about it being discontinued like so many other products for redheads before it! What I like about this one especially is that it really genuinely conditions my rather coarse hair and makes it feel soft, unlike a lot of other products of its kind. Look Fantastic always has the best price on it, as well, so if you are going to buy it, buy it here!