Products

DescriptionCatering specifically for coiled and curly hair textures, theAs I Am Coconut CoWash Cleansing Conditionergently cleanses the hair and scalp without stripping moisture.Enriched with natural ingredients, the revitalising treatment blends Castor Oil, Tangerine and Coconut Oil to effortlessly eliminate product build-up and impurities, whilst promoting healthy hair growth to reveal...

DescriptionTreat your coils and curls to theAs I Am CocoShea Spray Moisturizer; a lightweight, non-greasy spray that delivers long-lasting hydration and protection.Harnessing the powers of nourishing African Shea Butter and Coconut Oil, the moisturising formula absorbs quickly into the hair shaft to replenish the scalp, whilst defending against environmental aggressors,...

DescriptionRefresh and revitalise curly or coiled hair textures withAs I Am Curl Clarity Shampoo; a lightweight formula that cleanses the hair and scalp without stripping natural moisture.Utilising Coconut, Amla and Tangerine, the rejuvenating shampoo gently eliminates impurities and product build-up, whilst combating dry, dull hair and increasing manageability for luscious,...

At a GlanceAs I Am bestsellerTemporary; wash-out hair colourAvailable in six shadesMedium holdInfused with powerful moisturisersVegan and cruelty-freeMade in the US DescriptionUS curly hair brand As I Am introduces Curl Color™, a six-shade collection of temporary colour gels that show up vividly even on dark hair and washes out easily...

At a GlanceAs I Am bestsellerTemporary; wash-out hair colourAvailable in six shadesMedium holdInfused with powerful moisturisersVegan and cruelty-freeMade in the US DescriptionUS curly hair brand As I Am introduces Curl Color™, a six-shade collection of temporary colour gels that show up vividly even on dark hair and washes out easily...

At a GlanceAs I Am bestsellerTemporary; wash-out hair colourAvailable in six shadesMedium holdInfused with powerful moisturisersVegan and cruelty-freeMade in the US DescriptionUS curly hair brand As I Am introduces Curl Color™, a six-shade collection of temporary colour gels that show up vividly even on dark hair and washes out easily...

At a GlanceAs I Am bestsellerTemporary; wash-out hair colourAvailable in six shadesMedium holdInfused with powerful moisturisersVegan and cruelty-freeMade in the US DescriptionUS curly hair brand As I Am introduces Curl Color™, a six-shade collection of temporary colour gels that show up vividly even on dark hair and washes out easily...

DescriptionTreat your locks toAs I Am's Curling Jelly Coil and Curl Definer; a frizz-fighting formula enriched with natural ingredients to hydrate, moisturise and improve manageability.Fortified with Aloe Vera, Sugar Beet Root and Vitamin E, the lightweight jelly replenishes and revitalises tightly coiled and curly hair textures, whilst reducing shrinkage to...

DescriptionTreat coiled and curly hair toAs I Am's DoubleButter™ Daily Moisturizer Cream; a rich emollient that blends natural Cocoa and Shea Butters to soften and smoothen from root to tip.Infused with organic Jojoba and Castor Oils, the lightweight, ultra-hydrating treatment enhances shine and improves manageability, whilst strengthening Wheat Protein and...

DescriptionHydrate and soothe with theAs I Am Dry & Itchy Scalp Care Olive & Tea Tree Oil Co-Wash. This multi-benefit treatment moisturises the scalp to help prevent dryness and flaking, while conditioning the hair to improve manageability and shine. Enriched with natural ingredients, the cleansing conditioner makes de-tangling a breeze...

DescriptionSoothe and hydrate your hair and scalp with theAs I Am Dry & Itchy Scalp Care Olive & Tea Tree Oil Conditioner. Enriched with Olive Oil to restore moisture and Tea Tree to soothe and treat itching. The nourishing conditioner helps to detangle the hair to leave your tresses feeling...

DescriptionTreat and hydrate with theAs I Am Dry and Itchy Scalp Care Olive and Tea Tree Oil Leave in Conditioner. The leave-in conditioning spray is enriched with Olive Oil to make detangling a breeze. The nourishing oil adds moisture and shine to fight frizz and dryness. The formula is also enriched...

DescriptionCleanse and moisturise your hair and scalp with theAs I Am Dry & Itchy Scalp Care Olive and Tea Tree Oil Shampoo. The gentle yet effective clarifying formula helps to fight and prevent dandruff while leaving your hair feeling silky soft. The nourishing shampoo helps to detangle coils and curls...

DescriptionSoothe and prevent dandruff with theAs I Am Dry & Itchy Scalp Care Olive and Tea Tree Oil Treatment. Olive Oil replenishes essential moisture to the scalp to help treat dryness and flaking while Tea Tree Oil calms itching to help prevent further dandruff. The nourishing treatment helps to soothe the...

DescriptionRevolutionise your haircare regime with the As I Am Hydrating Bundle. Designed for curly hair, the collection works to define the look of waves, curls, and coils with a boost of hydration.Set Contents:Curl Clarity 240mlRevitalise the appearance of your hair and scalp with the Clarity Shampoo. The lightweight formula deeply...

DescriptionTake care of coils and curls withAs I Am Hydration Elation™ Intensive Conditioner; a lightweight, deeply nourishing treatment that works to moisturise and revitalise from root to tip.Harnessing the powers of Coconut Oil, Shea Butter and Vitamin E, the fortifying formula penetrates into the hair shaft to promote healthy hair...

DescriptionPowered by nutrient-rich Jamaican black castor oil, the Moisture Fix Bundle by As I Am helps to quench the hair’s thirst and leave the lengths feeling stronger. The trio protects the scalp in order to promote optimal conditions for healthy hair growth, promoting a longer appearance.Vegan.Set Contents:Jamaican Black Castor Oil...

DescriptionCatering exclusively to curly and coily hair types, As I Am showcases the benefits of Jamaican Black Castor Oil within The Detangling Mix Bundle. The curl-enhancing duo stars a nourishing cleanser to remove impurities and a leave-in conditioner to hydrate and detangle.Vegan.Set Contents:Jamaican Black Castor Oil CoWash 454gA vegan hair cleanser...

DescriptionDiscover the nourishing powers of ‘JBCO’ –Jamaican Black Castor Oil– with this conditioner fromAs I Am, a haircare brand that makes products exclusively for curly, coily, kinky and coarse hair types.A multi-tasking formula that strengthens, detangles, moisturises and nourishes thirsty hair, the conditioner’s hero (JBCO) is a powerful ingredient that...

DescriptionAs I Am– a beauty brand that caters exclusively to curly, coily, kinky locks – harnesses the power of their new star ingredientJamaican Black Castor Oil(JBCO) for their new range of haircare treatments.The collection’s CoWash is a vegan cleanser that purges hair of impurities while conditioning, detangling and moisturising with...