Products

DescriptionHighlighting the powerful effects ofJamaican Black Castor Oil(JBCO),As I Am– a beauty brand that caters exclusively to curly, coily, kinky locks – offer a haircare collection of caring treatments to promote manageable and healthy tresses.A multi-tasking formula that strengthens, detangles, moisturises and nourishes thirsty hair, theCurling Crème’s hero (JBCO) is...

DescriptionAs I Am– a beauty brand that caters exclusively to curly, coily, kinky locks – shines a spotlight on Jamaican Black Castor Oil for their new haircare range.A powerful ingredient that promotes healthy growth by increasing blood flow to the scalp, Castor Oil supplies a flow of rich nutrients to...

DescriptionDiscover the growth-promoting properties ofJamaican Black Castor Oilwith the new collection of haircare treatments fromAs I Am, a beauty brand that caters exclusively to curls, coils and coarse hair types.A powerful ingredient that promotes healthy growth by increasing blood flow to the scalp, Jamaican Black Castor Oil supplies a flow...

DescriptionSupercharged withJamaican Black Castor Oil, curly hair-care brandAs I Ampresent a comprehensive range of caring treatments that promote healthy growth and strengthen hair fibres. By increasing blood flow to the scalp, Jamaican Black Castor Oil supplies a flow of rich nutrients to hair follicles and serves as an effective natural...

DescriptionA refreshing, nutrient-packed potion that instantly quenches and nourish thirsty hair,As I Am’sJamaican Black Castor Oil Smoothieis a multi-tasking no-rinse formula that delivers high-definition twists and combats unsightly frizz for a polished finish.Applied to damp or dry hair from root to tip, the leave-in formula wraps each strand with its...

DescriptionQuenching thirsty locks with a few spritzes of immediate, long-lasting hydration, the best-sellingJamaican Black Castor Oil WaterfromAs I Amis clinically-proven to replenish moisture, reduce breakage and improve tensile strength. Enriched with a Nano-Blend of Jamaican Black Castor Oil, ceramides, and vitamins C and E, the light, watery concentrate locks in...

DescriptionTreat coiled and curly hair to theAs I Am Leave-In Conditioner; a natural, shine-enhancing formula that works to hydrate, soften and improve manageability from root to tip.Fortified with extracts of Coconut, Green Tea, Amla and Sugar Cane, the lightweight treatment delivers multiple benefits, including easing wet combing, strengthening individual strands...

DescriptionEffortlessly detangle curly or coiled hair types with theLong and Luxe Conditioner fromAs I Am. Infused with a host of beneficial ingredients, including Pomegranate, Passion Fruit and Hydrolysed Lupine Protein, the ultra-hydrating formula restores softness, moisture and shine, whilst rejuvenating the hair and scalp to help promote healthy hair growth....

DescriptionCreate luscious curls with theAs I Am Long and Luxe Curl Enhancing Smoothie; a lightweight, leave-in cream that defines, moisturises and hydrates your locks.Enriched with Pomegranate and Passion Fruit, the flake-free, frizz-fighting formula softens and conditions strands, whilst taming unruly tresses and allowing you to achieve salon-worthy curls with ultimate...

DescriptionTake control of naturally curly or coiled hair types withLong and Luxe Gro EdgesfromAs I Am. Infused with a host of beneficial ingredients, including Aloe Vera, Pomegranate Juice and Hydrolysed Lupine Protein, the luxurious cream formula promotes healthy hair growth, whilst delivering long-lasting hold to edges without flaking. Hair feels...

DescriptionTreat naturally curly or coiled hair types to theLong and Luxe Gro Wash Cleansing Creme ConditionerfromAs I Am. Infused with Pomegranate and Passion Fruit, the lightweight, ultra-moisturising formula nourishes the hair and scalp, whilst promoting healthy hair growth for longer, stronger looking locks. Effectively detangles and defines curls to leave...

DescriptionTreat naturally curly or coiled hair types toAs I Am Long and Luxe Gro Yogurt Leave In Conditioner; a moisturising formula that works to soften, hydrate and improve manageability. Infused with Pomegranate and Passion Fruit, the shine-enhancing treatment eases wet combing, whilst promoting healthy hair growth for longer, stronger locks....

DescriptionAchieve longer, stronger locks withAs I Am Long and Luxe Scalp Serum; a fortifying and revitalising treatment that rejuvenates the scalp to promote healthier hair follicles. Harnessing the powers of Biotin, Pomegranate and Hydrolysed Lupine Protein, the deeply nourishing formula moisturises a dry scalp for long-lasting comfort. How to UseUsing...

DescriptionEnhance your curls and coils with the As I Am Long haircare bundle. The set includes three essential products for styling and managing your curly strands, including a conditioning cleanser, an edge controller, and a leave-in styling cream. Products are recommended for curl types 3 and 4.Set Contents:As I Am...

DescriptionTreat naturally curly or coiled hair types to theLong and Luxe Strengthening ShampoofromAs I Am. Harnessing the powers of Pomegranate, Passion Fruit and Certified Organic Aloe Vera, the lightweight formula gently cleanses the hair and scalp, whilst promoting longer, stronger locks to leave strands fortified from root to tip. Helps...

DescriptionPromote stronger-looking hair with the As I Am Long and Luxe Twist Bundle. Enriched with pomegranate and passionfruit, the refreshing duo protects the scalp in order to promote optimal conditions for healthy hair growth, while minimising the risk of breakage.Set Contents:Long & Luxe Groyogurt 237mlPamper curly and coily hair types...

DescriptionSpecifically developed for coiled hair or extremely tight styles, theAs I Am Moisture Milk Hair Revitalizerblends natural Cocoa and Shea Butters to soften and smoothen from root to tip.Infused with a nourishing blend of Sweet Almond, Jojoba and Wheat Germ Oils, the lightweight, ultra-hydrating treatment enhances shine and improves manageability,...

At a GlanceIdeal for curly and coiled hair typesStrengtheningMoisturisingHelps detangling process DescriptionFormulated with natural hair types 3 and 4 (curly and coiled) in mind, the As I Am Power in Strength Bundle encourages fortified hair, with a trio of nourishing treatments that leave the hair feeling soft and silky. Antioxidant...

DescriptionSuitable for all curls and coils, the As I Am Rice Water Conditioner offers intense moisture to the scalp and strands.Developed with forbidden black rice water and saw palmetto, the creamy conditioner promotes stronger-looking and feeling hair. Working as a leave-in formula, the 15-minute conditioning treatment helps to detangle the...

DescriptionSuitable for all hair types, the Rice Water Micellar Shampoo by As I Am is a hydrating formula that leaves the hair feeling stronger. The shampoo cleanses the strands and nourishes the scalp in order to promote optimal conditions for healthy hair growth.Combining sub-micron technology with biotin, inositol and saw palmetto,...