Products

DescriptionIdeal for those with thin, fine and fragile hair types, the VIRTUE Flourish Shampoo and Conditioner for Thinning Hair Bundle encourages a fuller, thicker appearance post-wash. Enriched with powerful proteins and high-performance actives, the set promotes touchably soft, silky and stronger-feeling lengths.Set Contents:Flourish Shampoo for Thinning Hair 240mlPowered by alpha...

DescriptionAdd lustrous body and bounce to the lengths with VIRTUE’s Shampoo and Conditioner with Volumising Styler Bundle. Featuring three formulas from the Flourish collection, the set utilises the revolutionary protein Alpha Keratin 60ku® to help diminish the appearance of damage and encourage a stronger look.Set Contents:Flourish Shampoo for Thinning Hair...

At a GlanceSuitable for thinning hairSafe for chemically treated or coloured hairCleansing and nourishingVegan and gluten-free DescriptionPowered by alpha and gamma keratin proteins, the Virtue Flourish Shampoo for Thinning Hair seeks to gently cleanse, purify and nourish the scalp, encouraging strength and maturity through the strands.The high-performance formula works to...

DescriptionPowered by alpha and gamma keratin proteins, the Virtue Flourish Shampoo for Thinning Hair seeks to gently cleanse, purify and nourish the scalp, encouraging strength and maturity through the strands.The high-performance formula works to remove dirt and impurities from the hair shaft and follicle openings, creating the ideal environment for...

At a GlanceIdeal for fine and fragile hair120mlHelps to add volume and hold hair into placeSeeks to encourage thicker-looking strandsScented with citrus, floral, woody, basil and patchouli accordsGluten-freeVegan DescriptionIdeal for fine, fragile hair, the VIRTUE Flourish Volumising Styler infuses the lengths with instant body and bounce. The lightweight formula transforms into...

DescriptionCreate visibly smooth styles with the Frizz Block Smoothing Spray. The lightweight mist envelops the strands in a protective veil of nourishment, working to soften and tame the hair for up to 72 hours.Enriched with rice protein, tara tree fruit extract, sunflower sprout, chia seed and green tea leaf extract,...

DescriptionBreathe life back into fine, flat hair with the VIRTUE Full Bundle. Powered by an innovative Alpha Keratin 60ku® protein, the shampoo and conditioner duo adds weightless volume to the strands, while encouraging a spa-like cleansing experience with a citrus floral fragrance.Vegan.Set Contents:Virtue® Full Shampoo 240mlEncourage bouncy, full-bodied hair with...

DescriptionCreate the illusion of thicker, lustrous locks with the Virtue Full Conditioner. This volumising conditioner works to lift, boost and invigorate dull-looking tresses, leaving the hair supercharged with a new lease of life.Formulated with a cocktail of nourishing ingredients, the hair treatment helps to support density in limp strands without...

DescriptionMake your hair appear thicker with the VIRTUE Full Conditioner. Packed with nourishing ingredients, the conditioner works to deeply moisturise the hair, improving the strength and flexibility of strands. A favourite amongst those with fine or limp hair types, this conditioner was specifically designed to boost volume without weighing down the...

DescriptionNourish your locks with VIRTUE’s conditioner. The lightweight yet sumptuous formula drifts dreamily through your locks, absorbing fast to avoid any heavy, sticky residue being left behind. Luxuriously hydrating, the conditioner works to lock in moisture, minimising the look of dryness and split ends.Prepare to embrace the illusion of glossy,...

DescriptionBoost your hair’s body and bounce with the VIRTUE Full Restorative Treatment Set. Powered by the brand’s revolutionary Alpha Keratin 60ku® protein, this nourishing trio promotes thicker, fuller and healthy-looking hair.Set Contents:Full Shampoo 240mlA volumising shampoo formulated to remove excess oils, product build-up and impurities from the hair and scalp,...

DescriptionRevitalise the appearance of lacklustre locks with the Virtue Full Shampoo. Designed to breathe new life into fine, limp tresses, this shampoo increases body and shape as it gently lifts away excess dirt, oil and impurities from the scalp through to the ends. The invigorating formula is lightweight but effective,...

DescriptionTurn up the volume on fine, flat hair with the VIRTUE Full Shampoo. Formulated to enhance movement and bounce, this volumizing shampoo cleanses the hair of product build up, excess oils and impurities, while adding volume. The root-lifting formula plumps each strand to enable long-lasting body without weighing the hair...

DescriptionThe perfect combo for fine, flat and limp hair in need of density, body and bounce, VIRTUE’s Full Shampoo and Conditioner comes to the rescue. Fuelled by the brand’s revolutionary Alpha Keratin 60ku® protein, vitamin-rich pink pomelo and hydrolysed quinoa, the nourishing duo strives to improve the health of hair...

DescriptionRestore lacklustre hair with the VIRTUE Heal and Prime Duo. Starring a multi-tasking hair oil and styling cream, the set promotes silky-smooth hair with a healthy-looking shine.Set Contents:Healing Oil 50mlA hair oil designed to restore hair’s softness and shine. The intensive hair serum is infused with the brand’s Alpha Keratin...

DescriptionSpecially formulated for dry and damaged-looking hair, Virtue’s Heal and Shine Hair Oil Duo combines moisturising benefits with an exclusive keratin in one bestselling treatment. Featuring a full-sized and discovery-sized oil, the set helps to leave hair feeling stronger.The lightweight formula is powered by Virtue’s Alpha Keratin 60ku®. The human...

DescriptionVIRTUE’s multi-benefit Healing Oil helps to restore softness and shine to your tresses, imparting a covetable lustre. Damaged hair is instantly quenched thanks to this lightweight yet intensive serum, creating a heathy-looking shine. Smooth and protect dry, damaged hair with the unique shake-to-activate formula.Each drop is concentrated with the brand’s...

DescriptionThe VIRTUE Healing Volume Primer Set is designed to lend bounce and shape to fine, flat hair.Set Contents:Healing Oil 50mlA reparative hair oil to help achieve a shinier, stronger, healthier-looking mane, thanks to Alpha Keratin 60ku®, Kalahari melon seed oil and Tahitian tiare flower.Volumising Primer 150mlA body-building hair primer to...

DescriptionThe VIRTUE Home and Away Healing Oil Bundle features a hair oil in two convenient sizes, packed with a unique blend of pure oils which delivers intense hydration to damaged-looking hair. Powered by the brand’s exclusive Alpha Keratin 60ku®, the Healing Oil works to promote softer-feeling, shinier-looking strands in an...

DescriptionNourish and replenish dry, damaged hair with VIRTUE's Healing Mask and Oil bundle. Combining an intensive treatment and nourishing daily styling oil, this duo promotes softness, shine and manageability.Set Contents:VIRTUE Restorative Treatment Mask 150mlThis fortifying hair mask is enriched with  Alpha Keratin 60ku®  to provide an infusion of shine and moisture. Formulated...