Products

DescriptionEncourage visibly thicker, fuller-looking hair with the Flourish Mask for Thinning Hair. Featuring a whipped, creamy texture, the luxurious hair mask seeks to replenish the strands with moisture.Infused with biomimetic tetrapeptide with red clover flower extract, beetroot extract and biotin, the hydrating hair mask provides weightless volume, while promoting shine...

DescriptionPolish your look with VIRTUE’s multi-tasking styling cream, a versatile 6-in-1 solution to nearly all of your hair’s needs. Working to prime your strands for what’s to come, the cream leaves your locks feeling softer with a smooth, shiny finish that’s lightly hydrated. It gives hair a stronger appearance that’s...

DescriptionWhy should you choose between styling and nourishing your hair? The VIRTUE One for All 6-in-1 Styler Cream does both, using a blend of hair loving ingredients to give your styles a polished finish. Feeding essential hydration deep into the follicle, this lightweight cream blends effortlessly into the strands without...

DescriptionMore product, less hassle. With Virtue® pro sizes, stock up on award-winning essentials that are clinically proven to improve hair’s health day after day. Curl Shampoo gently cleanses while maintaining the natural curl pattern and protecting against humidity, heat, and environmental damage. Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates...

DescriptionMore product, less hassle. With Virtue® pro sizes, stock up on award-winning essentials that are clinically proven to improve hair’s health day after day. Both products include Virtue’s star ingredient, Alpha Keratin 60ku®, the first and only human keratin to repair damage and strengthen strands in real time, giving you your...

DescriptionGive hair a dreamy detox with the VIRTUE Purifying Shampoo. This weekly shampoo boasts clarifying properties that work to dispel impurities from the scalp and ends.Lingering dirt and grime can add weight and dullness to our tresses. To offset this, its gentle formula is packed with ingredients that cleanse, nourish...

DescriptionDeveloped to diminish the look of split ends and visible breakage, VIRTUE’s Recovery Conditioner is an ultra-hydrating formula ideal for all hair types.Enriched with Alpha Keratin 60ku®, the conditioner helps to plump the hair fibres with moisture, encouraging a stronger look and feel. Plant-based protein hydrolysed quinoa protects coloured hair...

DescriptionDeveloped to diminish the look of split ends and visible breakage, VIRTUE’s Recovery Conditioner is an ultra-hydrating formula ideal for all hair types.Enriched with Alpha Keratin 60ku®, the conditioner helps to plump the hair fibres with moisture, encouraging a stronger look and feel. Plant-based protein hydrolysed quinoa protects coloured hair...

DescriptionPowered by a pioneering Alpha Keratin 60ku®, the VIRTUE Recovery Shampoo helps to protect and strengthen the feel of damaged hair. The formula works from scalp to ends to dissolve daily build-up, while defending against heat damage and salon treatments.The shampoo features a nourishing blend of hydrolysed quinoa and grapefruit...

DescriptionIdeal for dry and damaged hair types, VIRTUE’s Recovery Shampoo gently cleanses and clarifies while supporting a stronger-looking scalp and strands.Featuring Alpha Keratin 60ku®, the nourishing formula works to provide keratin protein to the tresses, protecting against the look of breakage and split ends. Hydrolyzed quinoa promotes visibly enhanced colour...

DescriptionPowered by a pioneering Alpha Keratin 60ku®, the VIRTUE Recovery Shampoo helps to protect and strengthen the feel of damaged hair. The formula works from scalp to ends to dissolve daily build-up, while defending against heat damage and salon treatments.The shampoo features a nourishing blend of hydrolysed quinoa and grapefruit...

DescriptionUniting two award-winning formulas, the VIRTUE Recovery Shampoo and Conditioner Duo leaves brittle hair feeling stronger. The set is powered by protein Alpha Keratin 60ku® to help minimise the risk of breakage and visibly minimise damage.Set Contents:Recovery Shampoo 240mlFreshen up the hair with this gentle shampoo. The formula effectively removes...

DescriptionSoothe irritated, dry and itchy scalps with the VIRTUE Refresh Topical Scalp Supplement. Fuelled by a blend of potent Peptides, Vitamins and Prebiotics, this innovative formula feeds good bacteria to the skin, which work to rebalance the scalp’s ecosystem. Working in harmony, these ingredients repair, reinforce and rebuild the hair’s...

DescriptionRescue damaged tresses with VIRTUE’s Restorative Treatment Mask. Transform the appearance of dry hair with in just three minutes, thanks to this ultra-nourishing treatment. The strengthening mask is suitable for all hair types, helping to repair damage due to chemical or thermal stress. The formula actively rehabilitates hair in need...

DescriptionDelivering instant visible shine and touchable softness, VIRTUE’s Restorative Treatment Mask helps to condition and detangle the lengths for a more manageable result.Infused with the brand’s exclusive complex, Alpha Keratin 60ku®, the leave-in hair mask hydrates dry and fragile fibres, encouraging a stronger-looking finish. Brown algae and artichoke leaf extract...

DescriptionIdeal for all hair types, VIRTUE’s Smooth Bundle features the best-selling shampoo and conditioner from the range to cleanse, condition and protect from fly aways for a sleeker result. Each enriched with the innovative Alpha Keratin 60ku® protein, the set encourages a stronger-feeling finish with less visible breakage and split...

DescriptionSpecially formulated for those with frizzy, unruly manes, the VIRTUE Smooth Conditionertames strands for a smooth look. It targets roughness by softening cuticles, ensuring every strand has a silky quality and sleek finish. Hair will be more manageable, as strands are treated to more slip for easier brushing and styling.Enriched...

DescriptionVIRTUE Labs present the Smooth Conditioner in a handy travel-friendly size for your haircare needs whilst on the move. Formulated to tame unruly frizz and flyaways, the nourishing conditioner helps tackle unmanageable locks for easy styling by eliminating and smoothing frizziness with every wash.At the heart of the formula lies...

DescriptionTame frizz and flyaways with the VIRTUE Smooth Restorative Treatment Set. The set unites a trio of hair-loving formulas, designed to improve hair’s manageability, smoothness and shine.Set Contents:Smooth Shampoo 240mlA luxurious shampoo, designed to support sleek, manageable hair. The nourishing formula helps to soften the appearance of damage while increasing...

DescriptionA luxurious formula designed to target frizz, the VIRTUE Smooth Shampoohelps you to achieve a sleek look for a put-together finish. Formulated with the pioneering protein Alpha Keratin 60ku®, it makes for a potent treatment that’s suitable for day to day use. This superhero ingredient mirrors the keratin found in...