Haircare

DescriptionAchieve lustrous, glossy locks with VOYA’s Forget Me Knot Smoothening Conditioner. The formula works to intensely nourish the hair, helping to instantly detangle and enhance manageability.Infused with a lavender and rosemary fragrance, the conditioner is blended with organic seaweed and jojoba oil to help prevent flyaway hairs. Glycerin seeks to...

DescriptionIdeal for taming the unruliest of strands, VIRTUE’s shampoo smooths your hair into a more manageable, silky mane. Working to lift away build-ups and excess oil, the shampoo leaves your scalp and hair feeling revitalised and refreshed. Incredibly restorative, you’ll benefit from a refined end result that looks and feels...

DescriptionThe VIRTUE Smooth Shampoo and Conditioner works to create a shiny, polished mane. This haircare duo helps to tame frizz and fly-aways with a blend of replenishing ingredients.Set Contents:Smooth Shampoo 240mlA luxurious shampoo, designed to support a sleek, manageable mane. The nourishing formula helps to soften the appearance of damage...

DescriptionA luxurious formula designed to target frizz, the VIRTUE Smooth Shampoohelps you to achieve a sleek look for a put-together finish. Formulated with the pioneering protein Alpha Keratin 60ku®, it makes for a potent treatment that’s suitable for day to day use. This superhero ingredient mirrors the keratin found in...

DescriptionVIRTUE Labs present the Smooth Conditioner in a handy travel-friendly size for your haircare needs whilst on the move. Formulated to tame unruly frizz and flyaways, the nourishing conditioner helps tackle unmanageable locks for easy styling by eliminating and smoothing frizziness with every wash.At the heart of the formula lies...

DescriptionSpecially formulated for those with frizzy, unruly manes, the VIRTUE Smooth Conditionertames strands for a smooth look. It targets roughness by softening cuticles, ensuring every strand has a silky quality and sleek finish. Hair will be more manageable, as strands are treated to more slip for easier brushing and styling.Enriched...

DescriptionUniting two award-winning formulas, the VIRTUE Recovery Shampoo and Conditioner Duo leaves brittle hair feeling stronger. The set is powered by protein Alpha Keratin 60ku® to help minimise the risk of breakage and visibly minimise damage.Set Contents:Recovery Shampoo 240mlFreshen up the hair with this gentle shampoo. The formula effectively removes...

DescriptionPowered by a pioneering Alpha Keratin 60ku®, the VIRTUE Recovery Shampoo helps to protect and strengthen the feel of damaged hair. The formula works from scalp to ends to dissolve daily build-up, while defending against heat damage and salon treatments.The shampoo features a nourishing blend of hydrolysed quinoa and grapefruit...

DescriptionIdeal for dry and damaged hair types, VIRTUE’s Recovery Shampoo gently cleanses and clarifies while supporting a stronger-looking scalp and strands.Featuring Alpha Keratin 60ku®, the nourishing formula works to provide keratin protein to the tresses, protecting against the look of breakage and split ends. Hydrolyzed quinoa promotes visibly enhanced colour...

DescriptionPowered by a pioneering Alpha Keratin 60ku®, the VIRTUE Recovery Shampoo helps to protect and strengthen the feel of damaged hair. The formula works from scalp to ends to dissolve daily build-up, while defending against heat damage and salon treatments.The shampoo features a nourishing blend of hydrolysed quinoa and grapefruit...

DescriptionDeveloped to diminish the look of split ends and visible breakage, VIRTUE’s Recovery Conditioner is an ultra-hydrating formula ideal for all hair types.Enriched with Alpha Keratin 60ku®, the conditioner helps to plump the hair fibres with moisture, encouraging a stronger look and feel. Plant-based protein hydrolysed quinoa protects coloured hair...

DescriptionDeveloped to diminish the look of split ends and visible breakage, VIRTUE’s Recovery Conditioner is an ultra-hydrating formula ideal for all hair types.Enriched with Alpha Keratin 60ku®, the conditioner helps to plump the hair fibres with moisture, encouraging a stronger look and feel. Plant-based protein hydrolysed quinoa protects coloured hair...

DescriptionGive hair a dreamy detox with the VIRTUE Purifying Shampoo. This weekly shampoo boasts clarifying properties that work to dispel impurities from the scalp and ends.Lingering dirt and grime can add weight and dullness to our tresses. To offset this, its gentle formula is packed with ingredients that cleanse, nourish...

DescriptionSpecially formulated for dry and damaged-looking hair, Virtue’s Heal and Shine Hair Oil Duo combines moisturising benefits with an exclusive keratin in one bestselling treatment. Featuring a full-sized and discovery-sized oil, the set helps to leave hair feeling stronger.The lightweight formula is powered by Virtue’s Alpha Keratin 60ku®. The human...

DescriptionRevitalise the appearance of lacklustre locks with the Virtue Full Shampoo. Designed to breathe new life into fine, limp tresses, this shampoo increases body and shape as it gently lifts away excess dirt, oil and impurities from the scalp through to the ends. The invigorating formula is lightweight but effective,...

DescriptionThe perfect combo for fine, flat and limp hair in need of density, body and bounce, VIRTUE’s Full Shampoo and Conditioner comes to the rescue. Fuelled by the brand’s revolutionary Alpha Keratin 60ku® protein, vitamin-rich pink pomelo and hydrolysed quinoa, the nourishing duo strives to improve the health of hair...

DescriptionTurn up the volume on fine, flat hair with the VIRTUE Full Shampoo. Formulated to enhance movement and bounce, this volumizing shampoo cleanses the hair of product build up, excess oils and impurities, while adding volume. The root-lifting formula plumps each strand to enable long-lasting body without weighing the hair...

DescriptionNourish your locks with VIRTUE’s conditioner. The lightweight yet sumptuous formula drifts dreamily through your locks, absorbing fast to avoid any heavy, sticky residue being left behind. Luxuriously hydrating, the conditioner works to lock in moisture, minimising the look of dryness and split ends.Prepare to embrace the illusion of glossy,...

DescriptionCreate the illusion of thicker, lustrous locks with the Virtue Full Conditioner. This volumising conditioner works to lift, boost and invigorate dull-looking tresses, leaving the hair supercharged with a new lease of life.Formulated with a cocktail of nourishing ingredients, the hair treatment helps to support density in limp strands without...

DescriptionMake your hair appear thicker with the VIRTUE Full Conditioner. Packed with nourishing ingredients, the conditioner works to deeply moisturise the hair, improving the strength and flexibility of strands. A favourite amongst those with fine or limp hair types, this conditioner was specifically designed to boost volume without weighing down the...