Virtue Labs

DescriptionMore product, less hassle. With Virtue® pro sizes, stock up on award-winning essentials that are clinically proven to improve hair’s health day after day. Both products include Virtue’s star ingredient, Alpha Keratin 60ku®, the first and only human keratin to repair damage and strengthen strands in real time, giving you your...

DescriptionMore product, less hassle. With Virtue® pro sizes, stock up on award-winning essentials that are clinically proven to improve hair’s health day after day. Curl Shampoo gently cleanses while maintaining the natural curl pattern and protecting against humidity, heat, and environmental damage. Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates...

DescriptionWhy should you choose between styling and nourishing your hair? The VIRTUE One for All 6-in-1 Styler Cream does both, using a blend of hair loving ingredients to give your styles a polished finish. Feeding essential hydration deep into the follicle, this lightweight cream blends effortlessly into the strands without...

DescriptionPolish your look with VIRTUE’s multi-tasking styling cream, a versatile 6-in-1 solution to nearly all of your hair’s needs. Working to prime your strands for what’s to come, the cream leaves your locks feeling softer with a smooth, shiny finish that’s lightly hydrated. It gives hair a stronger appearance that’s...

DescriptionNourish and replenish dry, damaged hair with VIRTUE's Healing Mask and Oil bundle. Combining an intensive treatment and nourishing daily styling oil, this duo promotes softness, shine and manageability.Set Contents:VIRTUE Restorative Treatment Mask 150mlThis fortifying hair mask is enriched with  Alpha Keratin 60ku®  to provide an infusion of shine and moisture. Formulated...

DescriptionThe VIRTUE Home and Away Healing Oil Bundle features a hair oil in two convenient sizes, packed with a unique blend of pure oils which delivers intense hydration to damaged-looking hair. Powered by the brand’s exclusive Alpha Keratin 60ku®, the Healing Oil works to promote softer-feeling, shinier-looking strands in an...

DescriptionThe VIRTUE Healing Volume Primer Set is designed to lend bounce and shape to fine, flat hair.Set Contents:Healing Oil 50mlA reparative hair oil to help achieve a shinier, stronger, healthier-looking mane, thanks to Alpha Keratin 60ku®, Kalahari melon seed oil and Tahitian tiare flower.Volumising Primer 150mlA body-building hair primer to...

DescriptionVIRTUE’s multi-benefit Healing Oil helps to restore softness and shine to your tresses, imparting a covetable lustre. Damaged hair is instantly quenched thanks to this lightweight yet intensive serum, creating a heathy-looking shine. Smooth and protect dry, damaged hair with the unique shake-to-activate formula.Each drop is concentrated with the brand’s...

DescriptionSpecially formulated for dry and damaged-looking hair, Virtue’s Heal and Shine Hair Oil Duo combines moisturising benefits with an exclusive keratin in one bestselling treatment. Featuring a full-sized and discovery-sized oil, the set helps to leave hair feeling stronger.The lightweight formula is powered by Virtue’s Alpha Keratin 60ku®. The human...

DescriptionRestore lacklustre hair with the VIRTUE Heal and Prime Duo. Starring a multi-tasking hair oil and styling cream, the set promotes silky-smooth hair with a healthy-looking shine.Set Contents:Healing Oil 50mlA hair oil designed to restore hair’s softness and shine. The intensive hair serum is infused with the brand’s Alpha Keratin...

DescriptionRevitalise the appearance of lacklustre locks with the Virtue Full Shampoo. Designed to breathe new life into fine, limp tresses, this shampoo increases body and shape as it gently lifts away excess dirt, oil and impurities from the scalp through to the ends. The invigorating formula is lightweight but effective,...

DescriptionThe perfect combo for fine, flat and limp hair in need of density, body and bounce, VIRTUE’s Full Shampoo and Conditioner comes to the rescue. Fuelled by the brand’s revolutionary Alpha Keratin 60ku® protein, vitamin-rich pink pomelo and hydrolysed quinoa, the nourishing duo strives to improve the health of hair...

DescriptionTurn up the volume on fine, flat hair with the VIRTUE Full Shampoo. Formulated to enhance movement and bounce, this volumizing shampoo cleanses the hair of product build up, excess oils and impurities, while adding volume. The root-lifting formula plumps each strand to enable long-lasting body without weighing the hair...

DescriptionBoost your hair’s body and bounce with the VIRTUE Full Restorative Treatment Set. Powered by the brand’s revolutionary Alpha Keratin 60ku® protein, this nourishing trio promotes thicker, fuller and healthy-looking hair.Set Contents:Full Shampoo 240mlA volumising shampoo formulated to remove excess oils, product build-up and impurities from the hair and scalp,...

DescriptionNourish your locks with VIRTUE’s conditioner. The lightweight yet sumptuous formula drifts dreamily through your locks, absorbing fast to avoid any heavy, sticky residue being left behind. Luxuriously hydrating, the conditioner works to lock in moisture, minimising the look of dryness and split ends.Prepare to embrace the illusion of glossy,...

DescriptionCreate the illusion of thicker, lustrous locks with the Virtue Full Conditioner. This volumising conditioner works to lift, boost and invigorate dull-looking tresses, leaving the hair supercharged with a new lease of life.Formulated with a cocktail of nourishing ingredients, the hair treatment helps to support density in limp strands without...

DescriptionMake your hair appear thicker with the VIRTUE Full Conditioner. Packed with nourishing ingredients, the conditioner works to deeply moisturise the hair, improving the strength and flexibility of strands. A favourite amongst those with fine or limp hair types, this conditioner was specifically designed to boost volume without weighing down the...

DescriptionBreathe life back into fine, flat hair with the VIRTUE Full Bundle. Powered by an innovative Alpha Keratin 60ku® protein, the shampoo and conditioner duo adds weightless volume to the strands, while encouraging a spa-like cleansing experience with a citrus floral fragrance.Vegan.Set Contents:Virtue® Full Shampoo 240mlEncourage bouncy, full-bodied hair with...

DescriptionCreate visibly smooth styles with the Frizz Block Smoothing Spray. The lightweight mist envelops the strands in a protective veil of nourishment, working to soften and tame the hair for up to 72 hours.Enriched with rice protein, tara tree fruit extract, sunflower sprout, chia seed and green tea leaf extract,...

At a GlanceIdeal for fine and fragile hair120mlHelps to add volume and hold hair into placeSeeks to encourage thicker-looking strandsScented with citrus, floral, woody, basil and patchouli accordsGluten-freeVegan DescriptionIdeal for fine, fragile hair, the VIRTUE Flourish Volumising Styler infuses the lengths with instant body and bounce. The lightweight formula transforms into...