Virtue Labs

DescriptionPowered by alpha and gamma keratin proteins, the Virtue Flourish Shampoo for Thinning Hair seeks to gently cleanse, purify and nourish the scalp, encouraging strength and maturity through the strands.The high-performance formula works to remove dirt and impurities from the hair shaft and follicle openings, creating the ideal environment for...

At a GlanceSuitable for thinning hairSafe for chemically treated or coloured hairCleansing and nourishingVegan and gluten-free DescriptionPowered by alpha and gamma keratin proteins, the Virtue Flourish Shampoo for Thinning Hair seeks to gently cleanse, purify and nourish the scalp, encouraging strength and maturity through the strands.The high-performance formula works to...

DescriptionAdd lustrous body and bounce to the lengths with VIRTUE’s Shampoo and Conditioner with Volumising Styler Bundle. Featuring three formulas from the Flourish collection, the set utilises the revolutionary protein Alpha Keratin 60ku® to help diminish the appearance of damage and encourage a stronger look.Set Contents:Flourish Shampoo for Thinning Hair...

DescriptionIdeal for those with thin, fine and fragile hair types, the VIRTUE Flourish Shampoo and Conditioner for Thinning Hair Bundle encourages a fuller, thicker appearance post-wash. Enriched with powerful proteins and high-performance actives, the set promotes touchably soft, silky and stronger-feeling lengths.Set Contents:Flourish Shampoo for Thinning Hair 240mlPowered by alpha...

DescriptionA nourishing haircare regime in one, the Flourish Hair Rejuvenation Treatment from Virtue contains a shampoo, conditioner and serum. The botanical-based hair routine works to support those with thinning, fragile hair, while balancing and nurturing the scalp.Set Contents:Shampoo for Thinning Hair 240mlWorking to gently cleanse follicles of buildup, the shampoo...

DescriptionDiscover a new three-step haircare routine designed to suit thinning/weakened hair. The VIRTUE Flourish Hair Rejuvenation Treatment offers a 1 month supply of nutrient-rich essentials, helping to promote strength, flexibility and volume through the strands. Gently fragranced with sweet citrus and fresh floral accords, the high-performance gift set delivers a...

DescriptionThe VIRTUE Flourish Density Booster is a botanical-based nutrient infusion for the scalp. Ideal for those with weakened, thinning hair, the treatment is formulated to stimulate fatigued follicles and nourish the scalp.The density booster combines patented alpha and gamma keratins with a Biomimetic Signal Peptide. Together, they help to boost...

DescriptionDiscover a protein-rich formula designed to strengthen and nourish fragile hair. The VIRTUE Flourish Conditioner for Thinning Hair is infused with a rich blend of probiotic ferment, cyperus plant root oil and biomimetic signal peptides, working to enhance softness and shine, while promoting hair growth.Formulated with alpha and gamma keratins,...

At a GlanceSuitable for thinning hairSafe for chemically treated or coloured hairNourishing and strengtheningVegan and gluten-free DescriptionDiscover a protein-rich formula designed to strengthen and nourish fragile hair. The VIRTUE Flourish Conditioner for Thinning Hair is infused with a rich blend of probiotic ferment, cyperus plant root oil and biomimetic signal...

DescriptionQuench your curls with the VIRTUE Curl Shampoo and Conditioner. This duo helps to cleanse, nourish and hydrate – all while respecting your natural curl pattern.Set Contents:Curl Shampoo 240mlLifting away dirt and build-ups, this non-drying shampoo helps to keep your natural curl pattern in-tact, without stripping away vital moisture. Its...

DescriptionCleanse and revitalise your curls with VIRTUE’s Curl Shampoo. The hydrating formula helps to lift away dirt and build-up without stripping the strands of moisture, while helping to define the natural curl pattern.Ideal for brittle hair, the shampoo is powered by Alpha Keratin 60ku®. The powerful protein combines with hydrators...

DescriptionCleanse and revitalise your curls with VIRTUE’s Curl Shampoo. The hydrating formula helps to lift away dirt and build-up without stripping the strands of moisture, while helping to define the natural curl pattern.Ideal for brittle hair, the shampoo is powered by Alpha Keratin 60ku®. The powerful protein combines with hydrators...

DescriptionFortify just-washed curls with a moisture top-up and special blend of nourishing actives to repair and strengthen. An emollient combo of shea butter and jojoba and olive esters gives VIRTUE’s reparative Curl Leave-in Butter immense hydrating power, transforming dry, frizzy curls with moisture and shine.Proprietary Alpha Keratin 60ku® offers reinforcement...

DescriptionActivated your curls with the VIRTUE Curl Discovery Kit. The high-performance set contains a trio of haircare essentials powered by Alpha Keratin 60ku®. The kit helps to hydrate and nourish the curls from root to tip, while visibly reducing the appearance of damage for a more defined finish.Set Contents:Curl Shampoo...

DescriptionTreat your curls with the care they deserve with VIRTUE’s Curl Conditioner. The weightless blend of nourishing ingredients delivers detangling benefits, while encouraging bounce and volume. Formulated to be incredibly hydrating, you’ll benefit from a silky-soft finish that works with your natural curl pattern.The conditioner is enriched with Alpha Keratin 60ku®,...

DescriptionTreat your curls with the care they deserve when using VIRTUE’s conditioner. The weightless blend of nourishing ingredients never weighs down your strands, detangling and promoting a smoother surface without compromising on bounce and volume. Formulated to be incredibly hydrating, you’ll benefit from a silky-soft finish that works with your...

DescriptionGive your curls some TLC with VIRUTE’s Curl Bundle, a do-it-all duo for moisturising, detangling and defining curly hair, without weighing it down.Set Contents:Curl Shampoo 240mlA hydrating shampoo that remove impurities and oil from the hair to encourage lift and bounce. Proprietary Alpha Keratin 60ku® is combined with curl-optimising polymers...

DescriptionNow available in a travel size, Virtue’s Healing Oil helps to visibly smooth and protect dry hair types. The unique blend of pure oils and exclusive Alpha Keratin 60ku® delivers hydration and nourishment to your lengths, helping to enhance the appearance of smoothness and shine.With each shake, the formula is...

DescriptionVIRTUE present the 6-in-1 Styling Paste, a medium-hold gum that adds texture, volume and shine to short hairstyles while nourishing and protecting hair from the damaging effects of heat-styling.With a creamy, pliable texture that melts into a translucent balm from the warmth of your hands, the weightless styler contains bio-polymers...

DescriptionCombining moderate hold with protection against the elements, VIRTUE’s 6-in-1 Hairspray helps to ensure that styles are locked firmly in place. The innovative formula defends against pollutants and environmental aggressors while remaining breathable in the hair.Enriched with an ultra-refreshing citrus floral aroma, the spray sets to work to shield the...